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Research papers

Why social commerce engines will power next-gen market research

The maturation of online social commerce has opened the door to a new type of market research. This new form is rooted in the fluid world of social engagement, where customer product experience proves as challenging to MR as the transition from...

Catalogue: Congress 2012: Accelerating Excellence
Authors: R. Scott Evans, Erin Defossé
Company: Bazaarvoice
September 13, 2012
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Citation

Evans and Defossé (2012a, September 13). Why social commerce engines will power next-gen market research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/why-social-commerce-engines-will-power-next-gen-market-research


Research papers

Hunting B2B technology innovations

Developing innovative applications for existing data sources and techniques is the hallmark of good research organizations. Researchers and strategists optimize their investment in data and methodological expertise when they effectively repurpose...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: R. Scott Evans, Anne P. Bartlett
September 19, 2004
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Citation

Evans and Bartlett (2004a, September 19). Hunting B2B technology innovations. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/hunting-b2b-technology-innovations


Research papers

Checking those qualitative pricing inferences

Both quantitative and qualitative researchers often rely on measures of perceived value to gauge interest and purchase likelihood for new product concepts. But do assessments of value provide meaningful purchase heuristics? If so, can small sample...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Aaron Lee, David Dickinson, R. Scott Evans
September 14, 2003
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Citation

Lee, Dickinson and Evans (2003a, September 14). Checking those qualitative pricing inferences. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/checking-those-qualitative-pricing-inferences


Research papers

Ford's multicultural strategy

Ford of Canada has approached the problem of a heterogeneous Canadian market with a great deal of sensitivity. Historically, Ford has not been as successful matching its penetration of the Quebec market to levels obtained in the rest of Canada. This...

Catalogue: Ethnic Marketing 2000
Authors: R. Scott Evans, Pat Richards
July 1, 2000
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Citation

Evans and Richards (2000a, July 01). Ford's multicultural strategy. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/ford-s-multicultural-strategy